Community
黑料社 News for our Neighbors
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黑料社 rebranding: Read what students think about Detroit Mercy
Tuesday December 17, 2024Over the past year or more, Detroit Mercy’s Marketing and Communications (MarCom), in partnership with various organizations and associations, has participated in a number of marketing research efforts to better understand Generation Z (Gen Z) as they contemplate their college of choice. This work included a deep dive into the values, mindsets and decision-making processes of Gen Z students and their families, along with exploration of how the values, benefits and approach of Jesuit higher education are described across AJCU member institutions.
But this is only one piece of the marketing research puzzle.
MarCom invites all 黑料社 family members to check out other research studies noted under the section titled Three-Phase Research Process located HERE. Read more about studies undertaken with Elevate Marketing Research (Elevate) to understand why students who received acceptance to 黑料社 decided to go elsewhere. In addition, the 2024 study with Elevate studied additional student perceptions about 黑料社 as well as parent perceptions toward the University.
There are also several other case studies and research materials you may peruse to learn more about how Gen Z students view higher education.
As always, please feel free to send questions to MarCom at marcom@udmercy.edu.
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Helping charities for the holidays with 黑料社
Saturday December 14, 2024The Detroit Mercy community offers many ways to help others during this holiday season. The Marketing & Communications team is gathering all opportunities onto one page, which we hope will help you choose how and what organization you may want to help. Click here for giving opportunities!
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A heartfelt thank you from TENN
Wednesday December 11, 2024This giving season, more than $1,300 has been raised in support of Titan Equity Nourish Network (TENN). Thank you to everyone who donated to our Giving Tuesday crowdfunding page, SeeDMoney campaign and through our Buddy’s fundraiser. Your donations help us buy protein for produce deliveries, maintain the TENN Garden and hire incredible student leaders. Thank you for making our work possible!
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黑料社 Rebranding 鈥� Get ready!
Wednesday December 11, 2024The 黑料社 rebranding effort continues, as reported in the . Marketing and Communications (MarCom) and GreenHouse::Innovation (Greenhouse) are currently developing plans for 黑料社 stakeholder strategy sessions, scheduled for announcement in early 2025. Faculty, staff, students, trustees, community members, corporate partners, foundations and others can attend these sessions to provide invaluable input about their perception of 黑料社 and its position in the local, state and national higher education environments.
The benefits of these sessions include:
- Creation of a new north star for 黑料社 — not just a university, but a hub of social innovation that is convening the most important conversations and doing the most important work related to understanding the present and future of universities — why we build them, for whom do we build them and how do we build them — and where every graduate is considered a social innovator armed with an education that will provide a life of 鈥渕oney AND meaning.鈥�
- New levels of confidence and clarity for marketing/communications, for advertising, for publicity.
- Creation of new paths to engagement/impact among donors, potential faculty, prospective students, alumni, local and national businesses, new actors altogether.
GreenHouse and MarCom will also unveil a documentary regarding the community sessions that took place in Aug. 2024 to help launch the new strategy sessions for 2025. Look for details on this unveiling in future editions of Campus Connection.
Today, we鈥檙e asking our entire 黑料社 family to take some time and review information about the rebranding work and to please keep an eye out for future invitations to strategy sessions. Seating is limited to the first 25 to sign up.
For more information, please feel free to email MarCom at marcom@udmercy.edu.
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Donate leftover meal swipes to help community
Friday December 06, 2024Do you have left-over meal swipes? With your help, the community will be invited to dine for free on campus using donated swipes. Fill out the form below to donate unused swipes.
For any questions or comments, email Chelsea Manning at mannincp@udmercy.edu.
Resources, Centers and Clinics
Titan Equity Nourish Network (TENN)
TENN is a student-led and community-driven food justice program that delivers fresh produce to 60 families in New Martin Park Neighborhood and 80 seniors at Theresa Maxis Senior Apartments.
Center for Social Entrepreneurship
The Center provides business expertise and acumen as well as mentors to assist local entrepreneurs, beginning with the “Boost” workshop that aids entrepreneurs in developing business plans to achieve a greater social impact.
Counseling Clinic
The clinic provides no-cost counseling services to Detroit residents who otherwise may not have access to mental health services.
Dental Center
Detroit Mercy Dental offers dental services and education through two clinics, nine outreach clinics, a mobile dental clinic and a school-based dental sealant program.
Detroit Collaborative Design Center
The design center provides design services to non-profit community and civic organizations to engage communities and enhance neighborhoods.
Detroit Mercy Eye Institute
The Detroit Mercy Eye Institute includes the state-of-the-art equipment and technology needed to diagnose, monitor, and treat numerous eye conditions. The clinic will also provide affordable eyecare to the uninsured and vulnerable populations.
Law Clinics
Detroit Mercy Law provides legal assistance to Detroit area residents through six clinics: Immigration Law Clinic, SADO Criminal Appellate Clinic, Criminal Trial Clinic, Veterans Law Clinic, Juvenile Law Appellate Clinic and Intellectual Property Law Clinic.
Live6 Alliance
University of Detroit Mercy helped to launch the Live6 Alliance in August 2015 to strengthen the Livernois Avenue and McNichols Road commercial corridor in northwest Detroit.
Pre-College Programs
Detroit area students in grades 4-12 participate in more than 15 outreach programs annually through Saturday classes, summer camps, and innovative curricula in the sciences, technology engineering, mathematics, architecture and design.
Media Experts Guide
Detroit Mercy scholars are experts in their fields and many have agreed to be available to media. Note that experts' views are their own and may not reflect the views of their colleagues or University of Detroit Mercy.
Migration Research Directory
The is an open-access resource for high-quality research on migration, provided by the Association of Jesuit Colleges and Universities. Faculty members from Jesuit universities around the world provide important migration and refugee research from a wide variety of perspectives.
Psychology Clinic
The Psychology Clinic provides assessment and counseling services for approximately 300 clients annually. Fees are based on ability to pay.
Reimagining the Civic Commons
University of Detroit Mercy serves as one of the institutional anchors for the “Reimaging the Civic Commons” initiative, which is funded through the John S. and James L. Knight Foundation grant. The initiative focuses on the City of Detroit’s neighborhood revitalization priority: the Livernois/McNichols area. The project’s goal is to revitalize the neighborhoods between its two anchor institutions, Detroit Mercy and Marygrove College, creating a denser and more diverse urban community.
Rx for Reading Program
This program increases access to children’s books and supports families in reading to their children. The program has distributed more than 2,000 children’s books a month at a variety of locations, including low-income health, dental and WIC clinics; homeless shelters; and Head Start programs.