Marketing & Communications

Planning with MarCom for Success

The Marketing & Communications (MarCom) department represents University of Detroit Mercy to its stakeholder groups with enthusiasm, accuracy, consistency and integrity.

We utilize effective and efficient marketing and communications strategies to

  • help increase undergraduate and graduate enrollment,
  • increase giving to the University through communications support to University Advancement, and
  • position the institution as an exemplary educational partner for business and industry in local, state and national markets.

Effective marketing and communications efforts require planning and lead time. Please take time to become familiar with specific timelines associated with MarCom’s strategic services. Also, follow the links in each area for important guidelines.

Note that while MarCom works diligently to fill requests quickly, turnaround times are dependent on the department’s current capacity and workload. Use the following timeline estimates below in your project planning.

For specific members of MarCom, see our Meet MarCom page.

Phone: 313-993-1254

Location:
Student Union, 276
McNichols Campus
4001 W. McNichols Road
Detroit, MI 48221-3038

Hours:
Monday - Friday,
8:30 a.m. to 5 p.m.

Summer hours:
8:30 a.m. to 4:30 p.m.

make a campus announcement

Make a Campus Announcement or Media Release

Spread the word about events, important announcements, or upcoming deadlines.

  • Campus Connection
  • Digital Signage
  • Social Media
  • Press Releases

Make a Campus Announcement or Media Release

graphic design images

Graphic Design Services

Graphic Design Services are available for identity (logo) development, collateral materials, print ads, digital ads, billboards and curation of photos. Required lead time: seven to 10 business days.

Editing and style review for press releases, logos for apparel, graphics, flyers etc: We are happy to check your story, document or file for style and brand purposes.  Required lead time: three to five business days.

REQUEST GRAPHIC DESIGN SERVICES OR STYLE AND BRAND REVIEW

web design

Web Page Content

MarCom works with you in adding new website content as well as simple updates to current web pages.

Required lead time : takes one to 14 business days, depending on complexity of the request, available information, source review, revisions and imagery availability.

Web Request

camera

Request a Photographer

Do you have a Detroit Mercy event coming up where you would like a photographer?

Required lead time: a minimum of two weeks.

Please note: MarCom does not have a staff photographer. All requests are subject to the availability of contracted photographers.

Request a Photographer

media relations

Media Relations

Media can find an expert. Faculty experts can be referred to the media.

Faculty/Staff: working with the media


brand trust marketing ads identity value strategyCampaign Strategic Development

Throughout the year, MarCom receives requests from Colleges, programs and offices requesting assistance in developing marketing and communications plans and campaigns for various goals and objectives. MarCom is thrilled to partner with Detroit Mercy entities and help spread the word about this outstanding university.

You may be asked to fill out campaign request, program marketing request or collateral communication request forms.

Required lead time:  three to six weeks, depending on available information. In some cases, this can take up to two months for new campaigns.

>> Find Info about Marketing Campaign Coordination